Multinational Companies
of the country-of-origin effect and its implications on firm behaviour, particularly in an increasingly globalised business environment. Against the backdrop of tremendous growth of the Japanese economy in the 1980s, Japanese firms invested in a great deal of foreign direct investment (FDI) (Yu, Park and Cho, 2007). This background provided an opportunity for Toyota, Honda, and Nissan to expand their presence around the globe. As a result, the transferability of the Japanese style of management attracted scholarly attention from all over the world. Today, Japanese firms remain prominent sources of management lessons for firms in diverse sectors and industries around the world. Country-of-Origin Effect and HRM Strategy in MNCs Broadly speaking, MNCs have two choices… Continue Reading...