Comparing Etihad and Emirates
sponsored the U.S. Open and is the official airline of the MLB team the Los Angeles Dodgers. It has even had Hollywood actress Jennifer Aniston star in two commercials for the airline (Emirates, 2018). The company’s slogans have included: · So be good to yourself, Fly Emirates · From Dubai to destinations around the world. · Fly Emirates, Keep Discovering · Hello Tomorrow · Fly Better It has a reach of 180 cities and a fleet size of 258. The 7 P’s of Marketing Ries and Trout (2009) state that “marketing is not a battle of products, it’s a battle of perception” (p. 23). To help shape the perception of the consumer, the marketing… Continue Reading...