Jet Blue Case Study Synthesis Case Study

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Jet Blue Case Study Synthesis

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The aviation industry within the U.S.A. is facing a tough time and has been since the 9/11 event that brought the entire industry to a standstill for a considerable number of days. The recovery has been slow and the trends inconsistent since then. Coupled with the stiff competition that the local airlines have, the American market in terms of the air passengers need a variation in the approach to the industry away from the traditional way and these alternative means have been successfully exploited by Jet Blue to emerge one of the single most effective local airlines in the U.S.A.

One of the strong areas of the company is the management that invested in implementing various strategies that proved to be right at the very start of it all. The management was able to provide marvelous customer service all round at an affordable cost as compared to the others. This they did by focusing on creation of a strong operations unit and utilizing innovation to keep the costs as low as possible. The management also managed to create space for the thriving of a unique culture within the organization that both the employees as well as the customers enjoyed. The employees had a positive work culture that grew to become a very close knit culture that radiated on the customers more than the other airlines. The employees here were frequently rewarded with bonuses and other rewards as well as having free will to make contributions to the various operations of the company and how these could be improved.

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The management can also be accredited with the wise capitalization investment as well as the company's strategic route planning. This saw airline get into routes that hitherto many airlines feared venturing into for instance operating from New York with JFKIA being one of the takeoff airport yet it was predominantly used by international airlines and shunned by local airlines. The downside to this was that the management apparently lacked experience and this was evidenced in the wanting strategic plan. The company suffered the poorly planned technical capability and the inability to effectively absorb the rising costs within the industry. There was a need to have a SWOT matrix analysis to see .where their weaknesses were and improve on them.

The other part that the Jet Blue had a good score was the operations approach of the airline. Despite being a young firm, Jet Blue successfully drove down the costs through using brand new and fuel efficient fleet of planes. The operation costs were further driven down by buying the same model, which in effect meant that there was a standardized training for the pilots and the crew and also a reduction in the spare requirements. The planes were formatted into a single class hence the uniformity of the operations and services provided. The route planning was also carefully done within the regions that the airline operated….....

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