Jetblue the Best Description of Term Paper

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So, in a few words, differentiation ranged from quality to comfort and to responsiveness to customer. Combined with the fact that all these services are offered at extremely competitive prices, the company has a strong position on the market.

2. It is quite obvious that the company managed to implement a unique strategy which allowed it to prosper on the market and to fight the large airline companies. The question we need to ask, however, is whether it actually has a competitive advantage. In my opinion, it does.

I am asserting this provided with the elements we have so far. In the beginning, the company was able to implement its differentiation- low cost strategy in order to attract its first customers and to build the brand's credibility. This was done using strong investments in the company's fleet and in innovations.

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However, that period is gone now and the company has added to its advantages the fact that it is now a reputed brand in the industry. If we ask any consumer, the ideal product would be that with the highest quality and the lowest price. In general, these are characteristics that one may never find. However, this seems to be the case for JetBlue. The competitive advantage comes, at this point, from the fact that the company is currently financing its spending on quality from its own revenues. This means that the strategy has paid off, gathering a strong segment of consumers who want to travel cheap, but are not willing to give up on their comfort for this......

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