Jewelry Brands and One of Term Paper

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Among these "Scribble" designs is the drop earrings design. The reason for their success is the overall smooth and elegant look of these earrings. Made with sterling silver, the piece creates a contrasting color tone against darker skin tones. The scribble shape of the design creates a free-flowing feel that makes the piece feel both delicate and prominent at the same time. Although the Scribble appears relatively small, with most signature lines no more than two inches in length, the color and smooth texture of the earrings, magnifies its overall charm. The "Scribble" series reasonably priced, this is because Paloma steers away from expensive jewelry for this signature series, intending to keep it elegant and simple. The line starts from as low as 75 dollars to over 3000, with most of the pieces costing around 200 dollars.

Another signature Paloma line is the "loving heart" series, in which Paloma uses a series of interlinked hearts to create earrings, charms and necklaces. Although she sets this series in many different materials, the focus of her work uses gold. This classic design has been one of Tiffany's top three sellers every year, and its selling point is in the delicate balance of the hearts as they interconnect. Her loving hearts jewelry appears to be floating, because it does not have support, but is linked purely through her heart design. The size of these bracelets is very small, and they are intended to be subtle but elegant. This is the key theme in the majority of Paloma's works. The loving hearts series is relatively expensive, with prices starting at 625 for earrings, and going as high as six to seven thousand dollars for bracelets and charms. The quality of these goods is all exceptional and the guarantee that Tiffany provides is that all of its products will not break or be damaged when delivered.

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Customers can purchase an insurance plan policy which would allow for replacements within a certain time frame, of either two or four years. The target market is usually very affluent individuals as either wedding, anniversary gifts. Since the majority of the target audience is extremely wealthy, Tiffany's traditionally only advertises through very affluent mediums such as the New Yorker, or through fashion magazines. Therefore, they are an extremely elite club of sorts because they especially target return customers who always make their jewelry purchase through Tiffany's. Their key to business success is to create an environment of luxury and high quality distribution so that customers who can afford such products will continue using their chain instead of shopping elsewhere. This is evidenced by the fact that they create customer profiles of each individual who buys from Tiffany's, and also each store hires experts that can specifically create and design any type of jewelry that a customer wants.

Tiffany's is one of the oldest and most prominent jewelry stores in the world to date. They have expanded their product line beyond their traditional namesakes, and as a result their Paloma Picasso line is one of their most famous. The nature of their stores is to brand them as an exclusive store for the wealthy. As a result, they much like other luxury brands such as Ferrari, selects most of their customers through referrals or return customer business. This strategy guarantees that they have significant sales throughout the year and that they retain their customer base through providing extremely high quality products. Although they have no current theme, each Tiffany's is independently managed through corporate trained managers. As a….....

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