Examination of Presidential Advertisements
the incompetence of Jimmy Carter. In my opinion, this made me dislike Ford as a candidate. I didn't see any factual evidence of Carter's incompetence, but I did see how badly people thought of Carter. This made the ad unappealing as it was purely opinion with no factual information to back it up. This is where I would improve. I would include factual information to back up the switch of these voters from Democrat to Republican. The selected candidate, Jimmy Carter's ad on jobs, can be found here: http://www.livingroomcandidate.org/commercials/1976. The ad appeared issue-oriented… Continue Reading...

