Jones Web Site Design. Proposed Term Paper

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Although this may seem like a drawback in some areas (especially in its lack of breadth of available merchandise), there are none of the flashy pull down menus or multi-component searches that may be daunting for some customers. Additionally, this site seems to be limited on the models of ATVs for which it sells compatible accessories.

One plus of the Montana Jack site are its "theme pages," from which one can find all of the accessories related to a certain ATV focus or activity -- for example, hunting, boating, winching, snow plowing, or even wood-cutting to name a few. Although the customer must still go through the list of product models that are incompatible with his or her ATV, (unlike the Dennis Kirk site), many might actually find this method less intimidating.

RideGear:

Of the three, RideGear.com is the least user friendly. Although it does have a greater breadth of merchandise and searching capability, it has the least effective menu system's possible -- particularly for the older demographic -- the sideways pop-up menu bar. In all of my personal experience this is not only the type of menu system I least like to navigate, it is also the kind that I hate to "show" to new computer users or children (in my opinion ease of use is a key component to any successful menu system -- after all, one wants the customer to be able to access the information they want, not find themselves unable to navigate the menu).

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Another key drawback is the site's use of exhaustive product lists regardless of make/model. That is, if one is looking for a 2 stroke ATV exhaust pipe, one must navigate through all makes and models in order to (hopefully) find the right one. Although this is also true of Montana Jack's, the relative ease of use of the Web site as a whole more than makes up for this defect.

One great thing about the RideGear site, however, is the availability of working instant live help in addition to telephone help. I find this a great feature to have, especially because it was very functional and did not involve waiting for load times or applets....After all, few customers want to wait to have a question answered, and not having to pick up the phone or send an email is a definite plus.

Web Sites Cited

Dennis Kirk, http://www.denniskirk.com. Accessed February 24, 2005. Last updated: unknown. Webmaster: unknown.

Montana Jack's, http://www.montanajacks.comLast updated: unknown. Webmaster: unknown.

Ride Gear, http://atvs.ridegear.comLast updated: unknown. Webmaster: unknown......

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