Kb Home Is Involved in Term Paper

Total Length: 870 words ( 3 double-spaced pages)

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The reason for their success as a company is due to the fact that their constructions are close to the metropolitan area. This is liked by potential buyers as they are working in the metropolitan locality and would like to be able to communicate to their house from their place of work easily. They are also an old company having started in 1957 as Kaufman and Broad, which helps their reputation. Their supply chain, outsourcing and location of operations are built on the base of their length of operations and this helps them to provide houses at cheap prices. (Bosworth, 2005) There is a very high increase in the prices of shares of this company which shows the confidence of the people in the company. The sales in 2004 has been over $7 billion and the growth during 2004 has been of 21.4%.The financial performance of the company is good with growth in earnings per share being 22.29%, and dividend growth being 26.41%. Share prices are high being at $75.91. (KB Home (NYSE: KBH): www.hoovers.com) It is clear investors have a lot of faith in this company and that is the only possible reason for growth in share prices.

3. The organization has defined its objective as being that it is involved in acquiring and developing land for the prime purpose of building residential facilities.
(Profile: KB Home) Thus one of the main efforts is to collect land titles that can be developed. However, some land gets taken up that is not liked by the individuals who buy their houses on that land. This has also brought some trouble to this company in certain cases. (Arlington residents sue KB Home) Recent steps have been taken by the Chief Executive and Chairman of KB Homes -- Bruce E. Karat has brought about a massive reduction of the warranty claims by an amount of 90%. This is in spite of the increase in sales by about 25%. Customer satisfaction is the key objective of KB Home and it is the central to their business strategy. They are dedicated towards providing their customers with a superior level of service and quality and this is in relation to each and every home that they build. In addition to customer service and home readiness, the important elements that motivate overall customer satisfaction are "the sales staff, quality of workmanship and materials, price and value, design elements, design center, recreational facilities, location and construction manager" (KB Home Ranks in Top Three for Customer Satisfaction in Albuquerque, Austin, Houston and Las.....

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