Americana Group
Group operates and competes on two fronts, which are consumer foods and restaurants. Americana is the franchise partner within the region for international food brands like Kentucky Fried Chicken (KFC), Pizza Hut, Taco Bell and Costa Coffee. On the consumer foods front, Americana Group operates Americana Meat, which has come to be the biggest meat-processing operation in the Middle East region with a market share of 45%. Americana also has manufacturing business operations that include Americana Cake, Cairo Poultry Processing Company, as well as Egyptian Canning Company (Thomas, 2009). Americana Group faces intense competition within its industry from expanding global and international companies. Its top competitors include Starbucks Corporation, Quickfood SA, Krispy Kreme Doughnuts, Inc., and… Continue Reading...