KO Ethics Market Entry Into Term Paper

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However, that the company is using Western management techniques bodes well for its ability to behave ethically, specifically with respect to its desire to avoid bribery and corruption. It would have bribed its way to that deal, but instead chose not to, even though ultimately the deal was blocked.

Leadership is in short supply in Chinese business, so Coca-Cola has relied on foreign managers, even those from Taiwan or Hong Kong, to bring expertise. This has proven to be a challenge anyway, as the chlorine issue highlights, as there is a lack of experience at the plant level and problems like that occur.

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Thankfully, the company has enough foreign talent in place to ensure that issues like that are dealt with quickly and effectively. It is necessary to ensure that the company has some of its top people in the country, given that it expects China to be its largest market at some point in the next several years, and that it is currently growing at a rate of 14-15%, outpacing the growth in the Chinese economy (China Daily, 2007).

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"KO Ethics Market Entry Into" (2012, November 24) Retrieved May 19, 2024, from
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