Kotler Fine Foods: Creativity and Innovation Essay

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Kotler Fine Food

Innovation is a continuous process, which requires individual and organizational creativity. The process demands for individuals to come up with authentic ideas to rediscover the meaning, identity, and the purpose of innovation (Kelly & Littman, 2001). Internal learning and communication reflects individual and organizational creativity. Creativity is essential for any organization in the course of fulfilling their objectives as seen in the case of Kotler Fine Foods.

Imparts knowledge

Creativity fills the void and necessitates the platform for communication between individuals in an organization. In turn, new ideas are discovered which also impart new knowledge. With reference to Kotler Fine Foods, creativity has created the urge to explore different types of foods and wines. Consequently, individuals obtain knowledge on various types of foods and wines that are new to them. Creativity creates new depth, time, space, and pace through continuous innovation.

Individual creativity

Creativity identifies with the way we do things. Product innovation arises from individual creativity. Consequently, innovation results in entrepreneurship, which reflects profitability from product sales.

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At the organization level, teamwork nurtures the development of new ideas and eventually results in innovation (Kelly & Littman, 2001). Promoting organizational creativity contributes in the establishment of new ideas while eliminating any possible barriers. Kotler may benefit from boosted sales when new solutions are developed via collective innovation.

Trends and New Opportunities

Trends and new opportunities arising from innovation have been seen in the recent past. ICT has revolutionized communication between individuals and groups. It establishes communication in both the local and global scale. The Internet has opened a platform for communication between various areas all over the world. Ideas are developed and nurtured through communication. Advancement of ICT has also greatly contributed to creativity at Kotler Fine Foods. It is through the Internet that new recipes, wines and are learned and researched.

The User comes out as a Creative Outlet

Design covers a spectrum of activities, which engulf the idea of creative….....

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