Kotter 's Change Model and UnitedHealthcare Research Paper

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UnitedHealthcare: Readiness Assessment and Strategic PlanIntroductionUnitedHealthcare is one of the largest health insurers in the United States. It serves millions of people across all 50 states as well as populations within the international marketplace. UnitedHealthcare is a division of UnitedHealth Group, a health and well-being company with a mission to help people live healthier lives and to help make the health system more accessible and beneficial to all (UnitedHealth Group, 2022). This paper discusses the readiness of the organization as well as a strategic plan to facilitate its ability to meet challenges it may be likely to face in the coming future.Readiness of the OrganizationUnitedHealthcare\'s readiness for the future health care needs of people in the next decade appears to be solid: the organization is in a good position as a leader in the industry; however, there are some potential challenges ahead. For instance, UnitedHealthcare has a strong financial position and has continually adapted to market changes by integrating new technologies and services. Still, the organization must address issues related to network growth, nurse staffing, resource management, and patient satisfaction (Lee & Lee, 2021).Challenges such as the aging population and a rise in chronic disease have led to a demand for healthcare services, which is expected to continue to grow substantially over the next decade (Atella et al., 2019). While UnitedHealthcare has a comprehensive network of providers, the expected increase in demand may strain the network, requiring additional resources to maintain service quality. Additionally, a nursing shortage has been a perennial issue in the healthcare industry, and this issue is expected to exacerbate with the growing healthcare needs.Resource management, particularly in terms of cost control, is a significant issue. Healthcare costs are continuously rising, which puts a burden on both patients and insurers like UnitedHealthcare. Finally, patient satisfaction is another challenge for the organization. In a highly competitive market, providing a satisfactory patient experience is crucial for retention and growth.Strategic PlanNetwork GrowthOne of the main areas of focus should be network growth. Healthcare needs of people in the U.S. citizens are rising, and that means there is an ever-greater demand for accessible and high-quality healthcare (Saks, 2023).

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UnitedHealthcare should grow its provider network to meet this this increase in demand. Expansion can be achieved through strategic partnerships with more hospitals and clinics across states. The company can also aim at collaboration with telehealth providers, which would be a good way to deliver to people…

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…significant changes proposed in the strategic plan, this model could provide a structured approach to manage this change process (Appelbaum et al., 2012). It would facilitate the process of getting stakeholders to buy-in to the change, and it would help to prevent resistance to change. Part of the model’s value is that it shows leaders how to appeal to stakeholders and incentivize them to support the change process for long-term success.ConclusionUnitedHealthcare is one of the leading health insurers in the country and is thus well-positioned to meet the ever-changing healthcare needs of the American population. However, the impending rise in demand requires some strategic preparation and readiness. This strategic plan should focus on network growth, nurse staffing, resource management, and patient satisfaction, and on top of that it should give direction on how to navigate future challenges. Expanding the network, addressing the nursing shortage, adopting cost-efficient strategies, and enhancing patient satisfaction are both responses to forthcoming challenges and also opportunities for the company to reinforce its leadership position in the healthcare industry. With Kotter\'s 8-Step Change Model, UnitedHealthcare can help to bring about a successful transition to a future-ready healthcare organization. UnitedHealthcare\'s mission and its ability and willingness to adapt will be major factors….....

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