Krispy Kreme
Industry Environment
Krispy Kreme (KK) operates in two industries, both of which are highly competitive. The QSR side of the business has low switching costs, moderate brand loyalty, and at the local level especially there are few barriers to entry. At the national level, barriers to entry are much higher, but intensity of rivalry, especially between Krispy Kreme and Dunkin Donuts, is high. This affects pricing power, though KK has been able to offset that by successfully differentiating its product. This line of the business was the source… Continue Reading...
Krispy Kreme is a batter-based doughnut that is often sold through a variety of retail channels, including grocery stores, convenience stores and gas stations. They also have their own stores, making them a unique competitor. Krispy Kreme has a strong brand, annual sales of $461 million, and a product that is positioned at a premium to most any doughnut company that is bigger, so they are a legitimate competitor. However, they also court the mass market, something that takes them away from direct competition with YoNuts to some extent. … Continue Reading...
small hipster doughnut shops like the trendy Voodoo Donut in Portland to giant chains like Krispy Kreme, Dunkin Donuts and Tim Horton's. The packaged doughnut market is based mainly on large bakeries turning out fairly generic doughnuts, but the popularity of innovative doughnuts among today's consumers points to the opportunity for high-end doughnuts to be sold at the grocery level.
YoNuts will come in six flavors to start. We will use focus groups to narrow down the flavors from a larger list of maybe 15-20 flavors, to ensure that the flavors we launch with are the most popular. We will rotate through selections as well,… Continue Reading...
Company, as well as Egyptian Canning Company (Thomas, 2009). Americana Group faces intense competition within its industry from expanding global and international companies. Its top competitors include Starbucks Corporation, Quickfood SA, Krispy Kreme Doughnuts, Inc., and Burger King Worldwide, Inc. (Food Business Review, 2017). To increase its competitive advantage, Kuwait Food Company sold a majority of its stake, 66.79% of the stockholding to Gulf-based investment firm Adeptio for $2.35 billion. The upside of this financial transaction is that Americana will obtain additional capital for investment from the Gulf-based investment group. As perceived, subsequent to the acquisition, the net profit of Americana increased by 31% (Reuters, 2016). Moreover, Adeptio's mandatory acquisition of Americana' remaining 26.63% stake was declared complete at the start… Continue Reading...
