Kudler Company Blog to Sell Products Online. Essay

Open, View, and/or
Download this Document

Total Length: 876 words ( 3 double-spaced pages)

Total Sources: 3

Page 1 of 3

Kudler company blog to sell products online. Additionally, we will identify a market segment for healthy snacks and attach the blog to this target audience via a social media campaign. Based upon this, we will use findings to create a customer behavior profile. We will use the profile data to develop a message (slogan, catchphrase, or logo) and a unique selling point (USP) that could resonate with the target market. The essay will contain a brief introduction on market segmentation that leads to answers to the following questions:

How is segmentation effectively used to sell products online?

What characteristics of online sales encourage people to buy?

How may a company target a customer for online sales?

The author will explain the steps they took to create the customer profile and how the product message and USP was developed.

Market Segmentation -- an Introduction

A market segment is simply a classification of the potential private or corporate customers by analyzing one or more characteristics. This is done in order to identify the groups of customers that have similar needs and will demand similar products and services that concern the recognized qualities of the products. For example, this could include functionality, price, design or other factors. A customer is then allocated to one or another market segment by that customer's individual characteristics.

Stuck Writing Your "Kudler Company Blog to Sell Products Online." Essay?

View All Our Example Kudler Company Blog to Sell Products Online. Essay

Have A Custom Example Essay Written

Often, cluster analysis or other statistical methods are used to analyze those characteristics that can lead to and internally homogeneous and also an externally heterogeneous market segments. While there could theoretically be ideal market segments, there are in every case different ways of imagining the market segments and in the creation of Product differentiation strategies to exploit those segments. The market segmentation and the corresponding product differentiation strategy can then give a firm a commercial advantage (McDonald & Dunbar, 2004, 3).

Customer Profile and How the Product Message and USP was Developed.

The typical Kudler customer is busy, young and eats at their desk. The product message is "eat healthy on the go" and the USP that the author has developed is to market segment for snack kits that give the customer choice in picking their healthy meals. The author created this customer profile by researching the healthy foods market and segmenting the product online in order to maximize customer choice and personalization.

Market Segmentation Online

This simply means attaching a traditional market segmentation strategy to online marketing. This would mean applying the four P's (product, place, price and promotion) to an online marketing environment. With the Internet it is now possible to gain space to discuss the products, as opposed to interruption marketing (such as….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Kudler Company Blog To Sell Products Online " (2012, April 07) Retrieved May 13, 2024, from
https://www.aceyourpaper.com/essays/kudler-company-blog-sell-products-online-79141

Latest MLA Format (8th edition)

Copy Reference
"Kudler Company Blog To Sell Products Online " 07 April 2012. Web.13 May. 2024. <
https://www.aceyourpaper.com/essays/kudler-company-blog-sell-products-online-79141>

Latest Chicago Format (16th edition)

Copy Reference
"Kudler Company Blog To Sell Products Online ", 07 April 2012, Accessed.13 May. 2024,
https://www.aceyourpaper.com/essays/kudler-company-blog-sell-products-online-79141
   

Open, View, and/or
Download this Document
order custom essay example