L'oreal Case Study L'oreal Marketing Case Study

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Furthermore this would introduce not only one but two brand names into the market simultaneously in France but since the L'Oreal brand was already present in the Dutch market concern was expressed that the Dutch market would be burdened by introduction of yet two more brands into the market. concern exists in the overburdening of the market with the introduction of these two brands because it was believed that the Netherlands market potential being much lower than that of France. Another factor that must be considered is that of 'retailer acceptance' of two products being introduced simultaneously.

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X. Recommended Solution

The solution recommended is that the Netherlands market, having precisely the amount of shelf-space required for introduction of Belle Colour due to the recent reduction in hair color shelf-space requirements was to go ahead with the introduction of the Belle Colour in all market locations. It was believed that due to the same amount of original shelf-space being required that retailer acceptance would be assured….....

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