LA Accounting Company the Accomplishments of Any Essay

Open, View, and/or
Download this Document

Total Length: 785 words ( 3 double-spaced pages)

Total Sources: 2

Page 1 of 3

LA Accounting Company

The accomplishments of any business will depend upon its ability to reach out to customers. In the case of the accounting firm that is being examined, this is an important factor which is contributing its long-term success. To fully understand how this will be achieved requires focusing on: the information needs, personal selling, communication objectives, the communications strategy and advertising. Together, these elements will highlight how the firm will reach out to new cliental.

The Information Needs

The target markets that will be focused on are affluent individuals and various types of organizations (i.e. private businesses / public corporations, nonprofits entities and governments). They will have different needs to include: estate planning, reducing income taxes, protecting their assets against potential liabilities (i.e. law suits) and customizing these solutions. (Pinson, 2006)

What information will your potential customers need, (e.g. address of premises)?

The basic information that all customers will need are programs that cater to their specific financial and tax related issues. This means creating tailored services that are flexible enough to take into account their requirements. For example, a wealthy individual will focus on estate planning, reducing income taxes and helping their most important social causes (through different charities).

Stuck Writing Your "LA Accounting Company the Accomplishments of Any" Essay?

View All Our Example LA Accounting Company the Accomplishments of Any Essay

Have A Custom Example Essay Written

While in the case of medium sized business, there is a need for continuation planning, public financing and working capital. When customizable solutions are created, there is better service and personal attention in addressing the client's specific challenges. (Pinson, 2006)

Personal Selling

Personal selling will be utilized to locate new customers. This will take place by having an in house staff that is focused on finding and signing up cliental. The various forms that will be utilized are: telemarketing, direct mail, social networking, email, radio and television. (Pinson, 2006)

What training should be received?

The training will be based upon an initial three-week course. This is when everyone will learn the proper techniques and the most effective way to locate customers. To achieve these objectives, this will be accomplished in the form of a class. Once someone has completed this aspect, is when they will then work on trial basis for 90 days. After this time, they will be a fully qualified account executive. (Pinson, 2006)

What incentives will the sales force earn?

The sales force will start out at a base salary per year of $20,000.00. They will receive….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"LA Accounting Company The Accomplishments Of Any" (2012, October 11) Retrieved May 18, 2024, from
https://www.aceyourpaper.com/essays/la-accounting-company-accomplishments-82529

Latest MLA Format (8th edition)

Copy Reference
"LA Accounting Company The Accomplishments Of Any" 11 October 2012. Web.18 May. 2024. <
https://www.aceyourpaper.com/essays/la-accounting-company-accomplishments-82529>

Latest Chicago Format (16th edition)

Copy Reference
"LA Accounting Company The Accomplishments Of Any", 11 October 2012, Accessed.18 May. 2024,
https://www.aceyourpaper.com/essays/la-accounting-company-accomplishments-82529
   

Open, View, and/or
Download this Document
order custom essay example