Layout, Response Was Generally Positive, Term Paper

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This is testament to the success the site has had thus far with its viral marketing.

One area where Facebook has significant room for growth is in access from a mobile device. As addictive as the site is, 71% of respondents indicated that they never log into Facebook from a mobile device, while just 15% responded with "often" or "very often." Moreover, the majority of Facebook users spend less than an hour a day on the site. There were 12% of respondents who are hardcore users, spending 2-5 hours per day, however. That 31% spend 1-2 hours per day gives some indication of the addictiveness while at the same time allowing for the fact that there is room to grow this figure.

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The survey was conducted with the majority of respondents being in the core Facebook target market of 18-34, and a slight majority were female. As befits the demographic, the large majority of respondents are single. The demographic is highly educated, with nearly 84% of respondents having either completed some post-secondary education. The high percentage of students in the survey is reflected in the fact that 29% of respondents do not have a job….....

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