Leadership Communication to Strategy, or Essay

Open, View, and/or
Download this Document

Total Length: 1956 words ( 7 double-spaced pages)

Total Sources: 4

Page 1 of 7

What had begun as a defensive strategy has quickly transformed to one that is offensive and aimed at gaining new customers. The recent series of Apple commercials on television in the U.S. make this point clear as Windows PC users switch to Apple since they would have to upgrade to Windows 7 anyway. It is humorous and an example of how Apple is now making its nonconformist position now the center of its strategy to go against Microsoft Windows 7.

The last strategy of allowing rivals to misinterpret your success is critically important as a defensive strategy, especially for those companies competing in markets dominated by market leaders. Consider how AMD carefully worked through their low-end microprocessor product line as Intel continued to consider what the role of that processor price point would be on the industry. Suzuki America and their launch of the cross-over Sport Utility Vehicle, the Grand Vitara, at below $15,000 against competitors over $20,000, and the fact that Suzuki held sales figures is a case in point.

Stuck Writing Your "Leadership Communication to Strategy, Or" Essay?

View All Our Example Leadership Communication to Strategy, or Essay

Have A Custom Example Essay Written

Within a year of the grand Vitara launch Suzuki dominated the cross-over SUV market during the 2006 -- 2007 timeframe. The ability to make competitors misinterpret success is vitally important in more mature industries as well, as can be seen in the consumer packaged goods (CPG) market as well. Snapple was able to accomplish this below the radar screens of Coca-Cola and others and as a result established itself as a major brand based purely on customers' references and support. The generic strategy of differentiation has been used successfully by Snapple in penetrating a mature, highly competitive marketplace in the CPG sector. The generic strategy of differentiation is effective when supported by customer loyalty that perpetuates the strength of the brand and its perceived value (Porter, 1985). When competing in mature markets the issue of differentiation is critically important and over time can determine the viability of a new market entrant relative to more established rivals (Porter, 1985)......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Leadership Communication To Strategy Or" (2009, November 17) Retrieved May 18, 2024, from
https://www.aceyourpaper.com/essays/leadership-communication-strategy-17402

Latest MLA Format (8th edition)

Copy Reference
"Leadership Communication To Strategy Or" 17 November 2009. Web.18 May. 2024. <
https://www.aceyourpaper.com/essays/leadership-communication-strategy-17402>

Latest Chicago Format (16th edition)

Copy Reference
"Leadership Communication To Strategy Or", 17 November 2009, Accessed.18 May. 2024,
https://www.aceyourpaper.com/essays/leadership-communication-strategy-17402
   

Open, View, and/or
Download this Document
order custom essay example