Leadership Exercises Research Paper

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Leadership Profile

Exercise 5-3

There are a number of leadership issues I have witnessed in the past. First, in a firm I used to work in, there were strategy and marketing decisions made that I definitely did not agree with. Using social media and web 2.0 tools for marketing is a vastly successful and cost effective marketing strategy (). It can help a business get out marketing campaigns cheaply and easily, while also building networks between potential clients and other strategic relationships. However, some businesses have been slow to adapt to such new and innovative trends. In one firm I worked in, management made it quite clear they did not want employees using any sort of social networking to promote business operations. This was based on the idea that it was not as an effective technique that more traditional and costly campaign methods, like direct mail and print marketing. Thus, social media marketing was highly discouraged. Ultimately, I would have encouraged employees to network and advertise on their own brand-tailored social media networks. This does not mean allowing employees to surf the web for personal reasons, but a company driven approach to already established networks that would benefit the business. The second leadership issue I encountered in the past was when I worked in a small, family-run firm. There were a number of employees who had direct relationships to the owner.

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Several of the workers there were actually the children, nieces and nephews, and other relatives. It made the job very fun to work in because of the relaxed family environment that created the organizational culture. Yet, the style of leadership used by the management often suffered because of the tendency for family relationships to outweigh work relationships, resulting in the isolation of non-family member employees. Often times, family and business identities are blurred within the context of family businesses. According to the research, "culture and other institutional factors, formal and informal, affect the composition of family businesses and the social networks used by family members who are managers" (Stewartt & Hitt, 2011). This can create a situation where family member employees may be treated more informally than other employees. For example, if a family member was late, he or she may get yelled at or scolded, but there were never formal sanctions placed against them. However, non-family member employees received written warnings and write ups for the same types of offenses. This….....

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