Leading the First Technique That Term Paper

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As we can see, the company not only didn't hide from allegations, but took a proactive approach into being constantly in contact with its shareholders, from customers to media.

Obviously, the challenge that Tylenol faced was huge, because media dissemination meant extremely bad publicity for the company. As such, this can be considered to be the foremost factor of motivation for the individuals and Johnson & Johnson.

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However, this obviously goes hand in hand with the purpose of the campaign, that of clearing the Johnson & Johnson name and, even more importantly, of convincing the shareholders that the company's hand in the matter was virtually non-existent and that this was in fact a terrorist matter......

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