Learning From Leapfrog: Creating Educational Research Proposal

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Also, by creating school-centered products for older children, it can lessen the criticism that it is imposing technology upon the young, impressionable minds of preschoolers.

Available action alternatives

LeapFrog could continue to stress its core model, or 'razor and blades' approach. However, given that other educational and toy companies are capitalizing upon the LeapFrog platform model, LeapFrog cannot afford to ignore the fact that this market will eventually shrink, even if LeapFrog remains the industry standard. However, the Obama Administration is expanding the focus of the nation on standards-based education.

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Thus, shifting LeapFrog's focus to its K-high school Leap Start initiative, ESL programming, and other devices that make teaching standards-based education easier for teachers in crowded and cash-strapped classrooms would seem to be the ideal way to ensure that LeapFrog has a comprehensive market approach that covered all potential 'bases' for the company, regardless of the market environment. Furthermore, even if in a recession parents favor cheaper toys, the need for educational products will not vanish at the nation's public schools......

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