Levi Strauss Sustainable Competitive Advantage

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Sustainable Competitive Advantage

Levi Strauss is one of the prominent apparel companies in the world. No company can be considered to match the company’s global presence in terms of casual pants and jeans within the marketplace. In the contemporary, the Levi’s brand name is one of the most internationally acknowledged and listed in numerous nations across the globe. This is down to the company’s competitive advantages. Notably, one of the key competitive advantages of the company encompasses merchandising. Levi’s business operations prepare and provide the retail stores with networked personal computers and personal pair kiosks. In these kiosks, the company personnel are able to take measurements of the consumers with the technology and processes and therefore come up with the prospective combinations of sizes. Imperatively, the computer provides a cryptogram for the different correspondents. This conception enabled the company to attain a niche market and facilitate them in the creation of a competitive advantage in the marketplace over rivals through the provision of customized jeans. In preceding periods, it was experienced that highly personalized products were costly to manufacture. Nonetheless, through this technology, the company has attained the capability to satisfy consumer needs for flexibility and it generated an opportunity for the company in becoming more cost effective.

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Therefore, the company has been able to gain advantage over the other companies in the market owing to the capability to partake in mass production of jeans that are customized to fit the consumers (Lawler et al., 1998).

Sustainability

Sustainability takes into account the management of a company’s profit and at the same time ensuring that such operations do not harm the community or the environment. For several years now, Levi’s has at all times been a trailblazer in sustainability. In 1991, the company founded terms of engagement that delineated the Levi’s brand global code of conduct all the way through its supply chin. The inference of this encompassed instituting standards for the rights of workers, a healthy work setting, and an ethical participation with the world. In the contemporary, the company continues to lay emphasis on how it can make significant strides with respect to being green. Part of the company’s sustainability takes into account encouraging individuals to cease perceiving clothes as throwaway. Rather the objective of the company is to create and manufacture long-lasting jeans that consumers love and feel comfortable wearing for the reason that this….....

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References

Lawler, W., Shank, J. K., Carr, L. (1998). Levi’s Personal Pair Jeans. Harvard Business Review.

Segran, E. (2017). Levi’s Is Radically Redefining Sustainability. Fast Company. Retrieved 2 May, 2018 from: https://www.fastcompany.com/3067895/levis-is-radically-redefining-sustainability

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