Logistics Capabilities on E-Commerce Performance: Term Paper

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Mapping logistics technologies to the service strategies and objectives of the university will accelerate our organization to its e-commerce objectives while increasing customer satisfaction (Wells, Phaal, Farrukh, Probert, 2004). Technologies aligned to services objectives can deliver an exceptional increase in e-commerce user experience and customer satisfaction. This ability to streamline the potential student experience online can be augmented and accelerated using logistics systems and providers in the back-office systems of the university to ensure only the most valuable and relevant information and services are provided. The ability to orchestrate a diverse set of information assets to a common vision of service excellence and deliver memorable, valuable experiences to prospects and students alike is critical success factors that can help our university excel even further (Cho, Ozment, Sink, 2008). This aspect of logistics performance on the financial performance of the university is so essential to our growth that it must become a core focus of strategic information technologies (it) planning for our organization to attain its long-term objectives.

A third best practice of integrating logistics to e-commerce operations for a services-based business is the need for unifying the entire organization to strategic prioritization of logistics transparency and speed of execution on each student-facing process. This goes beyond just having the e-commerce site populated with the latest information or the coordination of suppliers who are critical to our success.

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This best practice seeks to get all logistics and supply chain systems on the same time frame and perception of what is excellent service as our prospects and customers have (Wells, Phaal, Farrukh, Probert, 2004). The ability to transform an organization to at first recognize and then react to the significant differences in how their prospects and customers perceive time is a core requirement of future growth, as it promotes and strengthens customer loyalty based on e-commerce performance (Cho, Ozment, Sink, 2008).

Conclusion

Studies indicate that to the extent a services organization can align their operational performance to the time perceptions of their customers, the overall customer satisfaction levels increase significantly (Yang, Humphreys, McIvor, 2006). Ultimately the use of logistics systems and processes to respect the time of prospects and students alike is one of the best uses of these strategies and a strong inducement of both groups to become loyal users of systems that respect and interpret their time constraints correctly. Logistics must rise about the "good enough" delivery of products and services to fuel e-commerce engines and anticipate then exceed the expectations of customers over time if it is to succeed......

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