London Olympics Williams Needs to Optimize on Essay

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London Olympics

Williams needs to optimize on a number of different dimensions. The Olympic Committee wants to maximize total ticket sales, but also needs the revenue that is generated. However, the Committee also has motives for ensuring that tickets are affordable for locals, and that fans of the various sports can get tickets to events should they so desire. There are other sources of revenue, but the public relations dimensions of not selling out events or locals not being able to access tickets were both considerable concerns for the Organizing Committee. Empty seats on global television would look terrible for London, the Olympics and the Organizing Committee.

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Ensuring that the public could afford the tickets was important for PR for the Games, something the Committee needs in order to obtain public support, local media support and political support. Thus, maximizing revenue was seen as less important, despite the importance of that revenue to the total budget.

Swimming:

High demand, will sell out at almost any price

Popular, but not a strong sport for Britain

Can be used to maximize revenue

185,000 tickets available

Indoor Track Cycling:

Low demand

Ticket sales maximization strategy….....

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