Loss Leaders a Sony Nex Camera Was Essay

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Loss Leaders

A Sony NEX camera was on sale for $250 at Best Buy, as I gleaned from the newspaper insert. The price was fully half of what it was being offered for at other stores, even though it was a brand new camera. Surely this was one of their loss leaders, a pricing strategy that has "a history of bringing return customers, increased sales and new customers," (Griffin, 2012). Truthfully, I was planning on going to Best Buy anyway, but I had not thought about buying this model. This model of camera was out of my price range -- until now. Therefore, the loss leader did not necessarily bring me to a store that I would not have gone to otherwise.

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Yet if the flyer were for a different electronics store, I would have gone there to buy the camera.

When I was at the store, I did make several purchases that I would not have done if I had not bought this particular item. The sales racks strategically placed throughout the store tempted me with their low prices. I bought accessories for my new camera, and a few items I did not really need, just because they were cheap. Therefore, pricing has a big influence on my own consumer behavior.

Although….....

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