Macro / Micro Integration the Thesis

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These are likely to affect a company manufacturing and selling nutritional as well. The three strategic decisions we propose include (1) diversifying into a related activity that is likely not to be affected by the recession (something that the population will always need); (2) concentrate the business on those areas where the recession is likely to be felt least (generally rich urban centers, where the need for nutritional products is likely to remain constant) and (3) expand into countries where the market will still support demand for such products.

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The recommendation would include reducing as much as possible investments and financial expansion so as not to be affected by the problems occurring on the financial markets. In times of recession, it is best to adopt a more moderate investment approach......

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