Macys Efe Matrix Cpm Strategic Analysis Case Study Case Study

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MACY’S

Macy’s EFE Matrix and CPM: Enhancing the Company’s Competitive Advantage


From the onset, it would be prudent to note that as Godfrey (2015) indicates, the relevance of the EFE matrix cannot be overstated when it comes to the evaluation of the external environment of an enterprise and identification of both threats and opportunities. This particular tool, as Godfrey (2015) further indicates, was first introduced in a book titled Strategic Management, by Fred R. David. In the case of Macy’s EFE matrix, weights have been assigned so as to indicate how important each of the identified factors are. This is especially important given that not all factors are of the same level of importance. Thus, for Macy’s to succeed in this particular industry, it should be aware of which factors should be prioritized. The assignment of weights comes in handy on this front. Thus, the most important opportunities for Macy’s are inclusive of online shopping, technology, expansion, and its Polaris plan. This is more so the case given that they have a relatively high rating. On the other hand, the most crucial threats are inclusive of supply chain and third party risk; global, legal, and external risks; economic conditions; newcomers; apparel manufacturers seeking to offer for sale products directly to consumers; the unique challenges posed by the…

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…competitiveness, customer service, and employee dedication.

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These have a score of 0.10 and above. The rating for values in this case demonstrates how Macy’s and its two competitors (i.e. Dillard’s and Costco) are doing on each front. Thus, Macy’s is weakest in the realms of employee dedication and price competitiveness. These have the lowest rating. We also have the scores which would help us determine which of the three companies is relatively stronger. Macy’s and Costco have a tie in as far as the top score for employee dedication is concerned, whereas the top scorer in terms of price competitiveness happens to be Costco. Thus, Macy’s should deploy strategies to further enhance….....

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