Management Communication Case Analysis Gather Term Paper

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In the long-term, we need to focus on improving the financial performance and improve out financial position. Based on the brief market analysis, we identified those products that are more popular among consumers and the type of consumers we should address these products to and we will try to focus on them. We will also take under consideration the cost structure of our production and try to focus on those products for which the ratio of costs to sales is the lowest. The marketing department will run a more thorough analysis on market structure, cost structure and consumer behavior so that we get more accurate signals of market changes, because it seems that the market is becoming more dynamic every day. In terms of boat shows, we will continue to participate to most events Yellowtail participated in the past, while trying to strengthen our relationship with existing suppliers and develop new relationships with potential suppliers.

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In terms of production capacity, the analysis showed that this is quite limited and we should take under consideration potential acquisitions, such as Sagittarius, a new entry on the inflatable boat market. However, to do that we would have to clearly determine the….....

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"Management Communication Case Analysis Gather" (2007, July 10) Retrieved May 17, 2024, from
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https://www.aceyourpaper.com/essays/management-communication-case-analysis-gather-36775
   

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