Management Distribution Channel Management Toys Term Paper

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The imminent matter of concerns to be sorted out by the manufacturer includes,

Selection of a retailer or distributor having good and strong public relations.

Cater for logistics, shipment issues when the retailer network expands / Time dilation.

Mere incentives offered by the retailers as compare to Super Market Giants.

The public and market repute of the retailer has to be thoroughly reviewed. The standards of the products aren't solely derived from its production standard; rather the mode of supply for the product also determines and influences its standards. Consumers are never good enough to conclude their remarks on the toy products by looking into the brand only; it's the manufacturers and consumer interface i.e. retailers in this case, who adversely shape and mould the thoughts and attitude of the consumers toward the product/brand.

The effective solution can be if the manufacturer voluntarily support and help the retailer to flourish and build the infrastructure required for optimized sales of the products. This possibility can only be appropriate provided that the manufacturers broaden the scope of its participation in the launch and distribution of the products. Although the method can contribute massively towards bulk profit and sale, as the manufacturers get the lead to standardizing and negotiating the profit percentage. The manufactures active participation and modification of its role contributes extensively towards high profit percentage. The manufacturers should then be termed as "manufact-tributor," this redefining of manufacturers' role, can contribute a great deal towards market expansion and accessibility.

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The "Category Killers" have evolved "Category Builders," a joint and well defined venture of manufacturers and distributors.

Advent of technology has lead towards availability and applicability of new modes for selling the brands. Online dealership can be practical solution; manufacturer within their network can introduce such a department which handles the dealing between the market and manufacturers. Online purchasing has turned out to be largest growing trade mode because of its effectiveness, reliability and direct linkages. The documentation, trade terms, profit ratios and other related terms and regulations that once used to be decided between the manufacturers and retailers can now be avoided. Thus now it's the manufactures only that make the profits and reign.

It's not the retailers who shape the future of the brand, it's now the company launches the entire brand, and handles the pre and post brand launch period. The public eyes are always set towards the purchase of ease that the manufacturer can offer, and if the producer succeeds in providing that comfort to the consumers, the sales will shoot up. The possible modes are plenty, exploring those means is as equal as exploiting those, because it's risky to apply latest modes, therefore the surrounding market should be viewed with bird's eye......

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