Management) Domino's Case Study the Case Study

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Other strategies for increasing the company's employee retention rate are: holding organization events, providing financial compensation and benefits, offering career development plans, or offering other benefits (Heathfield, 2007).

5. Starbucks and Domino's are both dealing with high employee turnover rates, but in different manners. While Starbucks is focusing more on increasing salaries, Domino's tries to create a work environment that would satisfy its employees and hopefully reduce the employee turnover rate. The strategy applied by Starbucks and consisting in increasing salaries will only prove to be effective on short-term. Slightly increased salaries will not increase the company's employees' loyalty. Domino's is applying a different strategy that consist in creating this healthy work environment for its employees, which will prove to be efficient for a long-term, since it is based on building a company culture that will better integrate employees, making them feel they are a valued part of the company.

A store manager's importance surpasses other factors, when related to employee turnover because, as mentioned above, employee supervision plays a very important role in employee retention. A strategy based on employee supervision by their managers might be the solution for Domino's situation.

Regarding David Brandon's attitude towards turnover, the affective component shows that this issue has had an important negative impact on the manager. The cognitive component showed that he has all the skills necessary for dealing with this subject. The behavioral component shows that the manager is very preoccupied with this subject and that he is trying to find the right solution that would provide long-term stability in the company's human resources situation.

Ajzen's theory of planned behavior relies on behavioral beliefs, normative beliefs, and control beliefs, and these "three considerations are crucial in circumstances, projects, programs when changing behavior of people" (Value-Based Management, 2007). In order to reduce voluntary turnover, managers could take some training classes that would develop their knowledge and skills, they could influence the employees they supervise, and create a more positive atmosphere that everyone could benefit from.

6. For Domino's situation, several strategies are required.

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It is recommended that Domino's managers use the employee supervision strategy, since it has beneficial effects for the company, for the store managers, and for the rest of he employees supervised by store managers. This strategy should be combined with other strategies regarding financial incentives, other benefits, and creating a workplace that suits all employees.

7. In order to implement this strategy, the first thing to do is select the best store managers from both sources: within the company, and outside the company. Afterwards, these store managers should be provided with training programs. Then, store managers should pas their knowledge to their supervised employees and create a positive work environment.

8. It is recommended that this strategy's results are evaluated after one year since the beginning of its application. Although the trial period might seem extended, one must take into consideration the fact that this strategy has long-term effects. If the strategy will prove not to be successful, the company should focus on other ways of selecting and recruiting its store managers and follow the procedure mentioned above.

Reference List

Strategic Human Resources Management: Aligning with the Mission (1999). U.S. Office of Personnel Management. Retrieved September 27, 2007 at http://www.opm.gov/studies/alignnet.pdf.

Heathfield, Susan M. (2007). The Bottom line for Employee Retention. Retrieved September 27, 2007 at http://humanresources.about.com/od/retention/a/manager_role.htm.

Theory of Planned Behavior (2007). Value-Based Management online. Retrieved September 27, 2007 at http://www.valuebasedmanagement.net/methods_ajzen_theory_planned_behaviour.html.

Heathfield, Susan M. (2007). Keep Your Best: Retention Tips. Retention in an Improving Job Market. Retrieved September 27, 2007 at http://humanresources.about.com/cs/retention/a/turnover.htm......

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