Management Ethics Current Ethical Issues Essay

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The manager has a duty to the shareholders of both companies to increase profits, both for Dell and for Salesforce.com, Inc. At the same time, their primary ethical duty must still be to the consumer/customer, and there is definitely the risk of this duty being compromised by the addition of an external software system and company to promote and keep happy. Providing adequate direction and expectations to employees in Dell's customer relations department will also be heavily affected by this new partnership, and there is definitely an ethical imperative for the manager to provide an encouraging and productive work environment, and in order to this there will have to be a determination of which company to truly serve.

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There are other non-managerial ethical issues that arise from this partnership, not the elast of which is the danger of a semi-monopoly when it comes to customer relationships. The package deal of hardware and software limits the amount of flexibility and choice for consumers. Of course, neither Dell nor Salesforce.com, Inc. is the only manufacturer of their respective products, so the ethical concerns of this partnership could potentially drive consumers away, to other companies entirely. Regardless, it is clear that the ethics of this deal must be accounted for in moving ahead with the partnership......

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