Management and Organizational Behavior What Term Paper

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This lack of accountability and process definition makes for endless product design sessions that lead nowhere.

The third greatest impediment to successful product development is the habits organizations easily fall into of continually adding to the definition of their next generation product. This happens in all industries where senior management, marketing, engineering, and product development all continually add in new features to a new product while it is in progress. This is called "scope creep" this continual adding on of features makes new product development projects unfinishable as they are always being expanded beyond their original stated purpose.

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In summary, there are many more reasons why new product development processes in companies fail. The three mentioned here are the most prevalent; however there are literally dozens more. Solidifying on the Voice of the Customer is a critical first step in getting new product development efforts on track again......

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