Management Strategic Leadership and Competitive Strategy Term Paper

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Strategic Management Leadership and Competitive Strategy

Management Strategic Leadership and Competitive Strategy

Strategic Leadership and Innovation at Apple Inc.

Describe two factors you think Apple should consider as the company develops long-term strategy for growth.

While developing its long-term growth strategy, Apple should consider these two factors, its competitive position and technological leadership.

How well a company is able to differentiate the products or services it is offering and how it can create value for its market is referred to as competitive positioning. Due to product imitation by other companies who are trying to duplicate the key competencies of Apple, the company should come up with a long-term strategy that would counter this imitation and ensure the company remains competitive. The following should be defined in its strategy customer segments, market profile, value proposition, competitive strategy, and positioning strategy.

In the market that Apple competes, it has demonstrated that it is the technological leader. The company should endeavor to maintain this leadership as it will ensure that Apple will always be one step ahead of its closest competitors.

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The customers will be more loyal as they can rely on the company to provide products that ahead of the market.

If Apple were to build a balanced scorecard, what two objectives do you think should be included in the learning and growth perspective?

The two objectives that Apple should include in its balanced score card are corporate culture and employee skills or talents. Apple hires only the best talent. These employees are talented, they have a passion for what they do, and they are excellent. Apple employees work for long hours and they pursue perfection relentlessly. The employees are also proud of working at Apple and this stems from the company's corporate culture which fosters innovation and superiority against competitors.

The corporate culture at Apple is about perfectionism and intense work but all this is in a casual work environment. A culture that encourages employees to think….....

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"Management Strategic Leadership And Competitive Strategy" (2012, October 27) Retrieved June 25, 2025, from
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"Management Strategic Leadership And Competitive Strategy" 27 October 2012. Web.25 June. 2025. <
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"Management Strategic Leadership And Competitive Strategy", 27 October 2012, Accessed.25 June. 2025,
https://www.aceyourpaper.com/essays/management-strategic-leadership-competitive-76152
   

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