Managing and Motivating Technical Professionals Essay

Open, View, and/or
Download this Document

Total Length: 930 words ( 3 double-spaced pages)

Total Sources: 1+

Page 1 of 3

Giving them the opportunity to participate in the product launch decisions from a marketing standpoint also highlighted an embarrassing point for marketing, and that was engineering often understood the competition and its true functionality better than anyone in marketing. The reason is that the engineers had taken great pride in working on their product features they were responsible for to make them the best in the industry, and it was clear some had taken great pains to make a statement in their work. Creating shared ownership of product outcomes strengthens morale of technical professionals and infuses an entire development team with more accountability (Voss, 1993) and willingness to internalize a strong commitment to the success of the product (Kochanski, Ledford, 2001).

The risk of recommending this strategy would be that the more dominant engineers would overrule marketing and turn the entire marketing strategy into more of a features discussion than one based on business benefits. Integrating teams together runs the risk of personalities and personal agendas impeding and sabotaging overall team performance (Baccarini, Salm, Love, 2004).

Stuck Writing Your "Managing and Motivating Technical Professionals" Essay?

View All Our Example Managing and Motivating Technical Professionals Essay

Have A Custom Example Essay Written

To make sure this did not happen, the Senior VP of Marketing and Senior VP of Engineering would arbitrate strategic changes to messaging, yet our organization found that within sixteen weeks of the formal launch date we had to freeze the application so it could be launched on time. Once this parameter was set in the schedule, engineering provides exceptional competitive analysis and focused on how to illustrate the applications' strength, often quantifying its performance relative to competitors, sharing data on benchmarks they had done during development.

Conclusion

Often new product introductions bring out how balkanized companies have become, with engineering demanding exceptional levels of feature specification and a high level of conservatism in defining the performance levels including scalability of software applications. By including engineering as part of the competitive analysis, new customer scenario planning, and pricing discussions, valuable data was gained they had gained during the development process. Giving technical professionals ownership is invaluable as a strategy for attaining high levels of collaboration (Thamhain, 2004)......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Managing And Motivating Technical Professionals" (2009, July 31) Retrieved May 19, 2024, from
https://www.aceyourpaper.com/essays/managing-motivating-technical-professionals-20227

Latest MLA Format (8th edition)

Copy Reference
"Managing And Motivating Technical Professionals" 31 July 2009. Web.19 May. 2024. <
https://www.aceyourpaper.com/essays/managing-motivating-technical-professionals-20227>

Latest Chicago Format (16th edition)

Copy Reference
"Managing And Motivating Technical Professionals", 31 July 2009, Accessed.19 May. 2024,
https://www.aceyourpaper.com/essays/managing-motivating-technical-professionals-20227
   

Open, View, and/or
Download this Document
order custom essay example