Managing Non-Profit Organisations Organizations Management Term Paper

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Therefore, it is important that they understand the influence of violence on their behavior.

The most important objectives of this campaign are represented by:

Increasing awareness on this issue

Improving the activity of authorities in such situations

Changing violent behaviors

The resources that the campaign is based on are represented by supporters, reputation from other campaigns, and the help of authorities. It is important that the campaign benefits from an increased number of supports. This is because they can help promote the campaign and its objectives. The reputation from other campaigns is intended to attract a higher number of sponsors. The success of this campaign relies on the relationship between the Red Cross and the authorities in these countries.

The targets of this campaign are represented by:

Authorities

People that observe violent behavior in others

People that practice such violent behaviors

There are several messages addressed by the campaign. The message towards authorities focuses on increasing awareness and determining them to improve the regulations on violence against children. The message towards people that observe such behavior on others is intended to determine them to report such behavior to authorities. The message towards people with violent behavior intends to determine them to seek help on such issues.

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The most important online tactic of this campaign relies on using social networks. This allows the organization to reach a higher number of people. This is also a very cheap promotional strategy (Kimbarovsky, 2009). In addition to this, social networks users can easily spread the message of the campaign to their circle of acquaintances.

Regarding the fundraising, it is recommended to raise the necessary funds during the advocacy of the campaign. This is because the fundraising depends on the advertising of the campaign. It is also important to organize several fundraising events. The key performance indicators are represented by increasing awareness, and reaching the necessary funds.

Management issues

The most important management issue is whether to focus on social networks in order to promote the campaign. Although there are numerous advantages to using such a strategy, this might be difficult in certain developing countries. This is because the Internet usage can be reduced in some of these countries. This could significantly affect the success of this strategy (Guion, 2008).

Another important management issue is represented by developing a successful relationship with authorities.….....

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