Market Analysis Mocfish Market Analysis Business Plan

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2009).

Market Share and Sales

As stated above, it is impossible to predict total market share in terms of a percentage or direct proportion. The growth in the demand for web development services vastly outstrips supply, and with a large part of the retail sector still untapped in terms of website sales it will be impossible for any small competitor to capture a major portion of market share (Urbach et al. 2009; Mohammed 2008). Sales will only be limited by the potential of the company to produce the products sold, however, meaning a substantial amount of revenue can be generated.

Ongoing Market Evaluation

Statistics and market trends are regularly calculated, compiled, and published by a variety of individuals and organizations, including the Canadian national government, which will allow for the continuous monitoring of relevant data and potential impacts on the market (Office of Consumer Affairs 2011). The company's planned move back to China within a few years will of course dramatically impact its marketability and the market in which it is operating, and achieving reliable statistical information regarding the market in China could prove much more difficult than in Canada.

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With appropriate access to information and/or to individuals that have access to accurate information, however, conducting and completing useful market research in China should prove quite possible. Market trends are expected to follow similar lines across the globe in the next decade, with potentially even more dramatic increases in China due to lower levels of current use and infrastructure development.

Conclusion

In the company's first three years of operation, it is expected that a total of slightly over one hundred contracts (an average of three per month) will be completed, with sales reaching between $275,000 and $350,000. As processes improve, efficiency grows, and the company expands, these numbers could be increased significantly. Market size will not be the limiting factor in this growth, but rather business management will be the primary driver of success......

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