Market Orientation Strategies Affect the Acceptability of Dissertation

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market orientation strategies affect the acceptability of their products and services among their customers. Even though banks -- above all -- are utilizing old-style approaches of endorsing their financial services and products; their marketing strategies have mainly been controlled by relationship marketing, digital marketing, rivals' strategies, and complete industry behavior. The entire attention of their marketing orientation stratagems is to appeal to new customers in addition to keep the present customers by proposing the most inexpensive and consistent banking services and products at the most reasonably priced fees. As a result, there is a huge necessity to recognize how these marketing orientation strategies truly influence the level of suitability of the general consumers.

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In order to gather the information a phenomenological study will be used because it is one that focuses on descriptions of what individuals are experiencing and how it is that they experience what they are experiencing. Interviews and surveys will be used to collect that data.

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