Market Place) - A Poor Essay

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S. preferences of design. We will assess their selection of spectacles to evaluate the design and brand that most seem to choose and design our spectacles accordingly. We will also research all characteristics of the glasses that will appeal to an American population.

At the same time, we will create one or more focus groups of the targeted client as well as of veterans in the eyewear industry who work in America and query their experience, recommendations for the enterprise, and their opinions regarding success of the enterprise and projected population.

Our next step will be to single out a few stores in particular targeted areas, market JIN brands that combine elements that emerged from research, market them to targeted population using American-type marketing strategies, and observe the level of sales success in those stores.

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We may do that by asking owners to record their sales and following up sales with customers soliciting their feedback on product. We may make these test eyeglasses particularly cheap in order to entice customers to buy them.

A statistical analysis (correlation; predictive) will be run on results in order to see whether customers evidence interest in this new design.

The experiment therefore will be a triangulated study involving both qualitative together with quantitative design......

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