Market Research Impacts Relationship Marketing Term Paper

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Microsoft's future development plans for ensuring a high level of usability of their applications also includes putting the familiar Microsoft Office applications interface onto the more complex Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM). These are all strategies Microsoft has undertaken based on their research of customers' expectations to bring their previously more difficult-to-use applications more in alignment with what customers' expectations dictate.

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For Microsoft, the managing of expectations from purely a usability and functionality standpoint can mean the difference of holding onto their long-standing customers or not. Research expectations are essential for Microsoft to continually bring value to their loyal customer base. Without this research Microsoft would not be able to align their product strategies to the evolving needs and expectations of their customers......

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"Market Research Impacts Relationship Marketing" (2008, March 13) Retrieved April 29, 2024, from
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"Market Research Impacts Relationship Marketing" 13 March 2008. Web.29 April. 2024. <
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"Market Research Impacts Relationship Marketing", 13 March 2008, Accessed.29 April. 2024,
https://www.aceyourpaper.com/essays/market-research-impacts-relationship-marketing-31513
   

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