Market Research Questions Question 1: Term Paper

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This would
significantly increase the response rate, but I would be sure the
underlying aspects of the survey were correct first.

Question 8: Define a hypothetical situation in which you would use an
observation form in place of a questionnaire. Discuss the elements of this
situation that would make it more practical for you to use the observation
form.

In the case of researching the development of an entirely new class of
automobiles, where people often don't know what they want until they see
it, I would rely on observation research. These are typically called new
car clinics, where potential new car models are previewed and car companies
ask for feedback on how they are perceived by the public. If I was
designing an entirely new SUV, I would go and observe how families use
their SUVs today, and how singles use SUVs for their mountain camping
hobbies. In short I would go and use observation research to see what
unmet needs people had with SUVs and cars because asking them would yield
little if any insights. For this type of research the interaction between
people and products are critical.

Question 9: Define a hypothetical situation in which you would favor the
use of a census instead of a sample. Discuss the elements of this situation
that would influence your decision.

While censuses are quite expensive to complete and are very time-consuming,
the one circumstance that would lead me to pursue this and recommend it
would be of a new ethical drug trial and the results obtained from having
every patient who had been prescribed the medicine be tested for all side-
effects. While the Food and Drug Administration (FDA) does provide
sampling methodologies that seek to statistically validate drug testing,
for any new drug I would propose an entire census sampling approach.

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The
reasons would be to first limit any harmful side-effects of the new drug,
check on the accuracy of the claims made as to what the drug helps cure,
and also create a database of all early adopters to complete trending
analysis on their progress towards wellness. Further, I would also want to
track all vital signs of all patients in the census to see the long-term
effects on their heart rate, cholesterol and other factors as a result of
taking the new drug.

Question 10: Define a hypothetical situation in which you would favor the
use of non-probability sampling versus probability sampling. Discuss what
elements of this situation would influence your decision.
In the case of exhibiting a new product at a trade show, I would rely on
non-probability sampling as this approach would allow for the randomness of
trade show visitors completing the survey on a laptop or PC in the trade
show booth. As the research objective of this activity is to gauge the
level of interest in the product, the level of awareness of the company
itself, and the demographics of the shows' audience, in addition to what
common media materials the shows' audience relied on. I would also rely on
non-probability sampling from the standpoint of analyzing, interpreting and
using the results as merely a snapshot of the shows' activity, and the
collective level of interest in the new products shown. Given the fact
that there is not an ample opportunity to control the sampling frame, this
approach….....

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