Marketing - Aerospace Industry an Term Paper

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Despite these constraints, it is reasonable to assume that anyone able to invest $100,000+ in a five-minute space flight will be able to afford the trip.

Future Trends.

Given NASA's historic lack of enthusiasm for commercial space travel, it is reasonable to conclude that private initiatives such as SpaceShipOne are going to remain at the forefront of private space travel in the near future. In fact, NASA's Strategic Plan only contains a minor reference to the importance of the commercialization of space in the section entitled "Administrator's Strategic Outlook," wherein the NASA administrator references six areas of interest as NASA priorities with commercial space ventures being only briefly mentioned at the end of the last area of interest (Hudgins, 2002). According to this author, "Barriers to space enterprise result from the way these important space policies treat space commerce. One can readily conclude that commercializing space is not a high priority for the United States government. Such a conclusion can lead the business community and ordinary citizens to devalue private enterprise in space" (Hudgins, 2002, p. 70). Despite these constraints, the Spaceship Company announced plans to make spaceflight affordable for the masses and to demonstrate the commercial viability of manned space exploration in the coming years: "We are dedicated to reaching that goal with the first generation of spaceship systems developed for routine, scheduled flight operations.

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... We expect that as the flight hardware matures, and is operated by competing spaceline companies, many thousands of people will experience the wonder of leaving the earth's atmosphere each year" (McQullan, 2005, p. 4).

Conclusion

In the early 20th century, science fiction writers predicted that there would be manned space flight and flying cars - and they were half right. While consumers are still waiting on the flying cars, the day when people of ordinary means are able to afford a trip into space is not too far away, and the research was clear in showing that the move is on right now to provide these eager astronauts with the dream of a lifetime. While the price remains prohibitively high for most people, it is reasonable to assume that like other technologies, the price will continue to drop as innovations are identified and competition increases. The only questions remaining would appear to be those involving safety and, assuming these are addressed satisfactorily, where do I sign up?.....

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