Marketing of the Apple IPad Essay

Open, View, and/or
Download this Document

Total Length: 580 words ( 2 double-spaced pages)

Total Sources: 2

Page 1 of 2

al.).

Apple has positioned the iPad Mini as a solid competitor to the Amazon Kindle HD, which is very comparable in form factor and weight, in addition to the Google Nexus 7 tablet and the over 50 different Google Android-powered devices now available as of late 2012 (O'Reilly, et.al.). Apple has differentiated the iPad Mini with an enhanced screen, a faster processor than the majority of competitors, and the unique value proposition of being a device that can be just as easily used for creating digital and written content as consuming it. Apple has concentrated on positioning this as a low-end version of the highly successful Apple iPad2, which has sold several million units since its launch (Allsopp, 28). The iPad2's unique value proposition is deliberately designed to provide customers with the experience of having an iPad2 at a significantly lower price, with greater convenience.

Stuck Writing Your "Marketing of the Apple IPad" Essay?

View All Our Example Marketing of the Apple IPad Essay

Have A Custom Example Essay Written

An informal poll of friends who have this device say they appreciate the smaller size, which fits perfectly into their coat pockets for ease of use during commutes and while attending school.

Consumer Psychology and Psychographic Segmentation

Apple has one of the most committed and loyal customer bases in the high tech industry, as they design their products to be complimentary to the psychographic segments they sell into. Apple has learned how to design products from an ergonomic perspective that accelerate the buying process as well; with the iPad2 and iPad Mini being designed to actually sell themselves due to the enhanced user experience. The innate strengths of Apple's design and product introduction strategy are shown in how effective the company is in consistently aligning the user experience delivered with the preferences of customers (Tariq, Ishrat,….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Marketing Of The Apple IPad" (2012, December 15) Retrieved May 13, 2024, from
https://www.aceyourpaper.com/essays/marketing-apple-ipad-77121

Latest MLA Format (8th edition)

Copy Reference
"Marketing Of The Apple IPad" 15 December 2012. Web.13 May. 2024. <
https://www.aceyourpaper.com/essays/marketing-apple-ipad-77121>

Latest Chicago Format (16th edition)

Copy Reference
"Marketing Of The Apple IPad", 15 December 2012, Accessed.13 May. 2024,
https://www.aceyourpaper.com/essays/marketing-apple-ipad-77121
   

Open, View, and/or
Download this Document
order custom essay example