Marketing Business Entity in Today's Capitalistic Global Term Paper

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Marketing Business Entity

In today's capitalistic global environment, the actions of a business entity, whether they be good or bad, can have wide-ranging effects. A business that chooses to act in an unethical manner can impact a large number of people. For example, consider the influence of an unethical business that chooses to manufacture paper in third world country. This business not only treats its employees unfairly through substandard wages and working conditions, but also pollutes the environment by dumping paper bleaching agents into ocean. These bleaching agents could ultimately damage aspects of the ocean ecosystem, potentially impacting fishermen, recreational divers, and even other businesses in the area. The poor ethical practices of this business could cause local governments to be wary of allowing other businesses in the area. Further, this business (like the famous Enron and WorldCom cases) misleads shareholders by juggling its financial figures, which may ultimately lead to company bankruptcy.

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The effect of this can be devastating, as it further degrades already weak public confidence in corporations.

This example clearly points to the need for a company such as that noted above to act as a good corporate citizen. As such,….....

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