Total Length: 1548 words ( 5 double-spaced pages)
Total Sources: 5
Page 1 of 5
Ferrell, O., & Hartline, M. (2014). Marketing strategy: text and cases. 6th ed. Boston: Cengage Learning.
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Lamb, C., Hair, J., & McDaniel, C. (2009). Essentials of marketing. 6th ed. Boston: Cengage Learning.
Mullins, J., & Walker, O. (2013). Marketing Management. New York: McGraw-Hill.
Zimmerman, J., & Ng, D. (2013). Social media marketing all-in-one for dummies. Hoboken, NJ: Wiley.
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