Marketing Comparing and Contrasting the Case Study

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HP is a very engineering-centric company and prides itself on its analytics expertise. This pervades how they use the 4 Ps to communicate product features and benefits. Rarely will HP break out of the 4Ps and show the customer experience above all, as the product mindset is so strong they concentrate on that.

Apple and HP both rely on the 4 Ps of marketing to get their message across and must rely on these components to successfully launch and sell products. The difference is that Apple has created a more effective value-based message based on a clearer view of what matters most to customers. Their focus is more on transcending the 4Ps to create a uniquely personal value of the customer experience.

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This approach to marketing shows that the 4Ps may not be enough to fully explain the dynamics of marketing where customer experience matters most (Goi, 2009). For Apple the 4 Ps are executed at the same level of precision as HP, yet Apple chooses to translate the product-centric messaging into a uniquely personal message to customers. Apple has also aligned every aspect of the 4 Ps to the specific needs of the customers, making the entire marketing strategy unified over time. HP uses the same four foundational elements yet does not work to create a unified customer experience as Apple does using value-based marketing......

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