Marketing As the Decision to Research Proposal

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The first channel will draw my friends and their acquaintances to the store. The second and third channels will draw strangers to the store by raising their interest and curiosity. Ultimately, the quality of the services offered by the staff at the bakery will play the role of having the buyers come back and repurchase the cookies. Consequently then, the bakery used as a customer marketing channel will play the most important role. Provided that the buyers enjoy the taste of the cookies, the bakery personnel will be in charge of making the purchase experience a pleasant one. They must be able to turn the occasional buyer into a loyal customer.

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Also, their major role is given by their capability to interact with the customer and retrieve useful feedback, such as 'some buyers would like the cookies with vanilla flavor, rather than rum.' The ability to offer feedback would create opportunities for further product diversification.

Reference:

Melville, a., February 24, 2004, a More Holistic Approach to Customer Marketing, TMC Net, http://www.tmcnet.com/tmcnet/articles/2004/022404cp.html. Ast accessed on November 3, 2008.....

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