Marketing Discuss the Aspects of Research Paper

Open, View, and/or
Download this Document

Total Length: 928 words ( 3 double-spaced pages)

Total Sources: 3

Page 1 of 3

Many companies struggle with consistency over time with their PR. Finally, personal selling is a critical component of any integration marketing strategy. The advantages of personal selling are that companies have a chance to create personal relationships with customers and understand their unmet needs, greater trust is created through more effective communication, and the key messages of a company are more clearly communicated. The cons or negatives of personal selling include its costs, as it is very expensive to have a direct sales force in the field. Second, sales forces tend to turn over rapidly or churn which becomes problematic as new sales people need to be trained. Finally direct sales can easily turn into business development or lose focus on selling when a sales team is not held accountable for its quota.

Select and explain the most suitable method for measuring advertising or promotional effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign.

The majority of companies today rely on both in-print and online advertising, and as a result effectiveness measures must span these two mediums to be effective (Wakolbinger, Denk, Oberecker, 2009).

Stuck Writing Your "Marketing Discuss the Aspects Of" Research Paper?

View All Our Example Marketing Discuss the Aspects of Research Paper

Have A Custom Example Essay Written

The uses of online and print effectiveness methodologies successfully capture the entire sales funnel of an organization, quantifying the total contributions of marketing, promotion and selling strategies. There are many potential approaches to managing advertising and promotional effectiveness, yet the most effective seek to capture the contributing effects of online and offline strategies contributions to total company performance (Wakolbinger, Denk, Oberecker, 2009). The use of awareness, aided and unaided recall across print and online strategies can be more correlated to lower-funnel activities of trial, purchase and potential product or service loyalty when measured in total (Hester, 2009). There is also the need for managing the use of audience-specific metrics to determine how social networks also contribute to advertising effectiveness across all channels as well

(Mangold, Faulds, 2009). The use of sampling-based methodologies by media strategy can also define the relative level of Return on Investment (ROI) and also define which combination of messaging and content-based strategies including offers make a difference in total strategy performance (Wakolbinger, Denk, Oberecker, 2009). By having a stratified research methodology across online and offline mediums a complete view of advertising effectiveness be accomplished......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Marketing Discuss The Aspects Of" (2010, April 18) Retrieved May 21, 2025, from
https://www.aceyourpaper.com/essays/marketing-discuss-aspects-1929

Latest MLA Format (8th edition)

Copy Reference
"Marketing Discuss The Aspects Of" 18 April 2010. Web.21 May. 2025. <
https://www.aceyourpaper.com/essays/marketing-discuss-aspects-1929>

Latest Chicago Format (16th edition)

Copy Reference
"Marketing Discuss The Aspects Of", 18 April 2010, Accessed.21 May. 2025,
https://www.aceyourpaper.com/essays/marketing-discuss-aspects-1929
   

Open, View, and/or
Download this Document
order custom essay example