Marketing Distribution of Apple IWatch SWOT

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Apple iWatch (new product launch)

Offering

The iWatch has two sets of prices. The 38mm model is cheaper in comparison with the 42 mm offering. The iWatch is more functional as the product provides the user with several utility services. It not only tells time but also offers different services such as making phone calls, provide fitness applications, checking in for a flight, and many more (Swider and Beavis, 2015). The tangible aspects of the product include its design in the form of having a sleek interface of the watch, in addition to two different watch sizes of 38mm and 42 mm. On the other hand, the intangible features of the product include its quality. It is impossible to match the quality of the products provided by the company. In addition, the iWatch works in tandem with the iPhones. The intangible attribute lies with the operating system of the Apple products, which cannot be matched by other rival companies that use other operating systems such as Android (for Samsung, its nearest market-share competitor) (Swider and Beavis, 2015).

The company uses three different direct marketing channels one of these is the Apple Online Store where the channels appears in the form of: Producer - Consumer.

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The second direct channel is using the different Apple Stores where only Apple Products are retailed directly to the consumer, which also takes the similar form of Producer - Consumer. The third direct marketing channels takes the form of strategic channel alliances where Apple products are sold in a store within a store. The indirect marketing channels take into consideration the wholesalers and retailers as marketing channels Producer- Wholesaler-Retailer-Consumer. In this case, the wholesaler and the retailer is the link between the producer and the consumer. The indirect sales uses online sales or catalog salesProducer Retailer Consumer.

Type of Consumer Offering

Products and services can be classified in different ways. Consumer offerings fall into four general classifications, which are specialty offerings, convenience offerings, shopping offerings and unsought offerings. The product offering in discussion, in particular, lies in the shopping offering category. This category is one in which the customers make considerable determination to make comparisons and choose a brand. In this case, the consumers are certain that there are dissimilarities between comparable shopping offerings and want to discover the right product or the best price. For instance, the consumers will compare the features and the prices….....

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