Marketing and E-Marketing Integrating Marketing Professional Writing

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Analysis of Performance

Another primary factor that is serving as a catalyst for companies integrating their marketing and e-marketing into a single, unified platform is the potential that exists for measuring performance of strategies at a much greater level of accuracy than has been possible in the past (Bernoff, Li, 2008). This is particularly useful from a global standpoint when companies must budget their advertising, promoting and marketing dollars across a wide variety of programs, each operating in a different geography (Sheth, Sharma, 2005). While much has been written about the world being flat, in fact marketing globally has never been more heterogeneous and diverse (Sheth, Sharma, 2005).

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For companies to attain a high level of trust in their chosen markets the focus needs to be on measuring strategies online to see what resonates and makes them relevant over not (Radin, Calkins, Predmore, 2007). Metrics captures from e-marketing can deliver insights into how to be a trusted advisor in a critical market over time.

Conclusion

It is not a question of whether e-marketing should be merged or not; it is a question of when. All factors point to the integration being critical to the long-term growth of companies striving to be trusted in their core markets with their primary customers and prospects......

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