Marketing Ethics: Recognizing and Justifying Research Proposal

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On one hand, public corruption is a case generally handled by both national authorities and international organizations and institutions, having been prioritized as a necessity that needs the full attention of society. Private corruption is less in the public's eye and generally left to be handled by each organization in part.

The different approach to bribery may be caused, as the writer tacitly acknowledges, by the fact that there is a wrong impression that private bribery has a limited effect on society itself. However, this is not the case. The article points out to an example of private corruption from one of the most reputable companies in Germany, Siemens AG, whose management used bribery in order to secure important orders from their customers. One can obviously not judge something like this as having a limited impact, because such types of private bribery and corruption can be essential in creating disequilibrium on the market and can affect competition.

At the same time, it is somehow difficult to draw a line, as the article shows, between cases of private corruption and cases of normal business behavior. The ethical codes in each company need to point out and identify whether receiving gifts can be considered a form of bribery or whether simply accepting a business meal can also be included in such a category.

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The capacity to identify an ethical issue in a case of potential private corruption is the first question that the researcher aims to have answers to.

The methodology used in the article to find answers was, in my opinion, very effective. The sample that the author used for the questionnaire was diversified and included only individuals with working experience (a mean of 6.8 years), but who also had an academic background to understand the issue at hand.

The article underlined the fact that the answers provided by the respondents were similarly diverse as the sample of respondents itself. Many had not actually seen as a bribe the situation provided, but rather as a legitimate payment for an extra amount of work. At the same time, this article also re-emphasized the necessity to have a proper code of ethics within the organization. Whenever there is actually a problem or a dilemma regarding a certain ethical situation, such a code of ethics can be the common denominator that the organization will use to understand whether a certain situation is a breach of….....

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"Marketing Ethics Recognizing And Justifying" (2009, January 21) Retrieved June 4, 2026, from
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